Sony Music International has signed WizKid to a multi-album worldwide deal through its RCA label.
According to Peter Edge, Chairman and CEO of RCA Records, the Sony label is “thrilled” to have the Nigerian artiste in its stable.
In a press release published on RCA Records’ website, Edge said WizKid “has become a superstar in the African music scene and will be a game-changer in bringing African music to the world.”
WizKid is considered one of the leading afropop acts out of Africa, and Sony Music is hoping to use his popularity to cement the company’s “commitment towards making Africa a musical repertoire center of the world.”
Consequently, Adam Granite, who is Sony Music’s President for Northern and Eastern Europe plus Africa, said: “This is an incredibly important signing as we look to make Africa a major source of repertoire for the world. Wiz is a key ambassador for this movement.”
To commemorate the new business relationship between WizKid and the Sony Music group, the Nigerian international artiste released his newest single, “Sweet Love” under RCA Records/Sony Music International. An album is slated to be released later this year.